43

Why I Will Never Grow As Big As ProBlogger (And I Am Ok with That)

Posted in Blogging, entrepreneurs by Kevin Douglas

I love the communities that I’m a part of online.  Not only do I love the interactions and friendships that are developing here on the Smart Income Blog, but also in the blogging world, in general.

I’ve made lasting friendships with other bloggers I really respect, like John Aguiar, Moon Hussain, Pawel Grabowski to name a few.

The Smart Income Blog was started so I could learn from and network with other bloggers and meet people with similar interests in internet marketing and making money online.  I’ve been fascinated by the industry for years.  Hell, I remember when the buzzword was “home based business” and “mail order marketing”.  That was pre-Internet.

But, I’ve come to realize that if fostering a community is all that comes from SIB, then I’m TOTALLY fine with that.  If I never grow to have 1,000,000 + friends on Twitter or Facebook, I’m cool with that.  British anthropologist Robin Dunbar, known for “Dunbar’s Number (150) suggests that the mind can only maintain 150 stable relationships.  Srini Rao from BlogCastFM has been been saying this ever since I’ve known of him.  All our lives we’ve been so consumed with numbers. The more, the better.  Corporations everyday “crunch” numbers to see the profit margins and if the numbers don’t add up, cuts are soon to follow.

If I never have the opportunity to get as big, in terms of numbers, as ProBlogger or any other blog with hundreds of thousands of subscribers, that’s perfectly fine.  I’m more content with the small communities (or tribe) of people I communicate with on a regular basis.  If you’re reading this now, I’m talking about you.  Bigger is not always better, but the perception that it is is one of the biggest fallacies that we’ve been taught to believe our entire lives.

Buy the biggest house.  Buy the biggest car. These are status symbols more so than a reflection of the people who possess them.  Having the money to do what you like to do- when you want to do it, is the real dream.  But too often online, you see people who are all about the quick money grab and not offering anything of value in return.

Now, don’t get me wrong.  If I were ever to have the opportunity to “play with the big boys and girls” and “sit at the cool table”, I would do my best to maintain the standard that others set before.

But, I’m not frantically seeking it out.  I’m a big fan of Darren Rowse and what he has done for the blogging community is indescribable.  My ultimate goal here is to cultivate relationships with people that I generally connect with and do it on a regular basis.  This may not be the most popular opinion and I know there are some who are going to disagree with my approach, but this is the way I’m proceeding.

And yes, I’m learning things along the way that will help me generate a little income here and there. ;)

Bottom line, keep plugging along.  What you’re doing may not seem like it’s working, but the work you’re doing now will pay off in the end.   And if you have your sights set on being bigger than Problogger, than yes, go for it!  A little progress is better than standing still doing nothing. :)

Later!

Related Posts with Thumbnails
Post comment as twitter logo facebook logo
Sort: Newest | Oldest

I really like your attitude Kevin! I totally dig that you are all out creating an amazing community of people you can connect with.

Although I have to say you can still reach the masses and have a powerful impact on them yet still maintain your small, yet supportive community of loyal Kevin fans. ;-)

Plus I think if you really want to be ProBlogger, you can; it's yours to claim if you want it bad enough. Won't be an easy task, but what a hell of journey it will be, don't you think? :-)

You know, Michele- you make a great point. But what I've noticed is that when bloggers get to a certain level, they interact less with their readers. Especially their lesser known readers.

It's hard to be an A-list blogger and still be able to respond to every comment on their blog. It's almost impossible. I don't want to lose that. If I can grow as big as Darren, Chris or Brian AND maintain my community of Kevinnites (lol) then I'm happy.

I hear what you're saying. I rarely leave comments on sites such as ProBlogger b/c I know that my comment will get lost in the sea of other comments... and I personally like engaging with the authors. Doesn't have to happen all the time, but once in a while would be nice. ;-)

Unless the article is so compelling that I'm moved to respond of course. ;-)

The only issue is health, look at shoemoney and problogger they are the 2 biggest around but lost their hair :)

If the loss of hair constitutes success, I'm definitely in that group! lol

Would have really love to see a pic! LOL.

Oh, simply great! Numbers are indeed status figures. I personally wonder most times if those huge numbers on facebook and twitter amount to any thing - in terms of interaction. Are they really interacting? Do they really care about one another?

I concur with you, build a relationship you can enjoy and don't just go for the numbers.

Hello Kevin,

I think blogging is about small victories which could, but also don’t need to lead to the big ones. As you said it is all about fun and interacting with interesting people.

Adam

You're right, Adam. Blogging is about the small victories. One at a time. And then you look back and see the small victories that help create a much bigger picture.

Thanks for stopping by!

While I appreciate your comparison to Problogger, I just do not talk to myself like that.

It is understandable that we can make powerful connections with small tribes. That is where we all started.

Correct it is not about buying the biggest everything.

I do not equate having Darren's level of success to just monetary.

There is an opportunity to find another option instead of the traditional Either /Or paradigm.

Darren has often said he is where he is because he kept putting one foot in front of the other, which sounds like what you are doing.

You reach the heights to which you envision yourself.

Thanks for the comment, Michelle.

Kevin,

Thanks for the shoutout my friend. Really thought provoking post. I think it's safe to say many us will never been as big as a problogger. But the good thing is we don't need to be. As Seth Godin said with 1000 true fans we can pretty much have the world. I'd say when I started to focus everything on people instead of numbers, that's when everything started to make a dramatic shift.

-Srini

My pleasure, Srini. You're absolutely right. Most us will never be as big as Darren, Chris Brogan or any of the other bigger bloggers. I think communities built on the other blogs like yours and thousands of others are critical to the success of the bigger ones. I'm just happy to be a part of the blogging community.

Hi Kevin, I would definitely agree with you that the quality friendships are a whole lot more important than just playing a numbers game.

I think cultivating relationships are pretty much my goal on both twitter and on my blog.

Take care!

Thanks for that input, Scott and I totally agree. Twitter and the blog is where my focus has mainly been as well.

Appreciate you stopping by!

Kevin baby!!

You're aproblogger to me buddy :)
I like your realistic outlook and the fact that your expectations are inline with what you know is realistic for the circumstances you are in (ie: you still need to take care of the family and the job etc)

Also, your take is spot on, and I think this was summarised nicely by JP in the comment above. so I second that :)

Oh btw: thanks for the support on, well everything really!

Respect

LOL! I appreciate it, Alex! I'm trying to grow up and be like you! ;)

What Richard said. :)

We can so easily get caught up in the comparison cycle, Kevin, that this is a great reminder to enjoy where you are right now. Be consistent, authentic, and by all means, have some damn fun.

I have been building my blog one relationship at a time and that suits me just fine. It's all coming together better (and way different) than I could have imagined.

xo, LMB

Yes! LMB insightful as always! Thanks for the RT and comment love! :)

Speaking of numbers, there are plenty of numbers which reflect why most of us will never join Problogger.

I haven't looked in a while, but ProBlogger was started in 2004. Darren's blog has over 10k indexed pages... hundreds of thousands of backlinks... Not only are his subscriber numbers huge, but he also has thousands of pages of content and the links to support them for search traffic.

Anyone who's starting out now has years worth of content creation, link building, community building, etc to catch up with Darren.

Exactly, Jarret. Time, index pages and backlinks are hard to compete with. All those bloggers that started around that time have built a base that only more time, more index pages and more backlinks can one compete with. Darren deserves all the success he deserves because he put in the time and effort. I can only hope to have that longevity.

Hi Kevin,
I think in many ways the process of blogging really is about finding peace with yourself and what you are doing on your blog. There's no need to compete with other blogs out there. Your blog is your own personal space to do with what you will. If you are at peace with that concept, then your blog will grow as it was meant to be.

dang, I hate typos. If you get a chance, can you help me edit "pease" to "peace." That's what I get for typing too fast...

Well said, Richard. Thanks for stopping by! :)

Quality vs. Quantity.. quality wins. I only play the #s game because unfortunately that's what people see as 'social proof'.

Thanks for the link, Kevin!

Q vs Q! Definitely, Moon!

I think that's a great way to go about things Kevin because what happened (a lot) with Problogger was that it happened at the right place at the right time.

Thinking more realistically will let you set realistic goals (which can be accomplished with hard work).

Like you said, don't pass up the chance to play in the big leagues but be comfortable at your own level and always push to go a bit higher each time you hit that milestone.

Thanks, Murray. Definitely great advice about maintaining realistic goals. Love the new theme on your site. I'm looking to switch themes as well. Woo Themes rock!

In fact, it may not be your fault, perhaps you've been hacked? About half of the time I refresh this post I'm directed to gossipcenter.com with absolutely no way of getting back here. If this is on purpose, I'd recommend finding another advertising platform.

No it wasn't hacked. Clicksor is a bad choice for advertising. Stay away from them. ;)

Just removed Clicksor. Hopefully everything is back to normal now. Thanks for the honest feedback, man. Appreciate it.

Just removed Clicksor. Hopefully everything is back to normal now. Thanks for the honest feedback, man. Appreciate it.

Not a problem. Gotta look out for the fellow blogger.

First time here. I have to say, the giant intrusive ads that take over my browser, and then when I click "skip ad", then take over my entire screen with a new window...are very uncool.

However, I see you around a lot, especially on Twitter so I thought I'd stop by.

I'm not sure I caught the "Why" in this post. It seems you've listed a bunch of thing you're okay with not achieving but I don't see why you can't...except for the intrusive ad bombs. ;)

I think it's always possible to achieve your dream, as long as you keep moving, keep learning and keep improving.

Appreciate you stopping by, Jason. Trying out some new things and appreciate the feedback on the ads. After seeing it in action myself, it is very distracting. I'll be taking it off shortly.
As far as the "why", I thought I was clear, but maybe I wasn't. My main focus is the community I'm building first as opposed to trying to be the biggest blog on the web. While growth is a good thing, it can also be a bad thing.

No prob. Just looking out. ;)

Ah, my apologies. Yes, I think focusing on nourishing your tight niche community is the best way to have others start to take notice...hell, I did.

Kevin..TY for the mention here.. I Appreciate our friendship to man.

To me a Pro Blogger, isn't all about the numbers.. I think it is more about how many people you help. and if you are making a living at blogging.

If you can do those 2 things well, then to me, your a Pro Blogger.

As I see you and your blog grow.. I know your on your way man, just glad I could be a help to that :)

Totally agree, JP. I think new bloggers get caught up with the numbers instead of the relationships, first. If more bloggers did what you do everyday, we'd all be ProBloggers. Thanks guy!

I so relate to what you are sharing in this post Kevin. I am meeting amazing people as I visit other blogs. Not only am I learning heaps as a fairly newbie blogger but I am becoming part of a great blogging community. My blog has never been about the numbers. I want to give my readers quality posts and converse with them so we can all journey together. Sure, I want to eventually be able to earn from my sourced products I am putting out there but firstly I am appreciating getting to know other bloggers. Thanks for sharing.

Thanks Patricia. You're everywhere in the blogosphere! That's awesome! :) We share the same views and you'll definitely be an A-list blogger. :)

Trackbacks

  1. [...] This post was mentioned on Twitter by Famous Bloggers, Kevin Douglas. Kevin Douglas said: Why I Will Never Grow As Big As ProBlogger (And I Am Ok with That) http://t.co/OfcwAeo [...]

  2. [...] Why I Will Never Grow As Big As ProBlogger (And I’m Ok With That) – by Kevin Douglas, smartincomeblog.com [...]